Every grand design starts with a plot.

The plot

All our projects start with a plot. This plot encompasses an idea, a vision or a concept captured in a brief story combined with specifics on the who, what and why. The plot is an open invitation to all targeted collab partners. It’s the origin and the inspiration for the next step in realizing an outstanding result.

More than a product

At New Design Associates product design is intrinsically linked with business development. We work in close alignment with the client on the design and development of a production-ready product. If required, we are also involved in positioning, distribution-strategy and related matters. 

Our focus

Lifestyle, fashion and brand products.

Our goal

Creating globally scalable, exceptional and commercially attractive products.

Great designs are the result of a collaboration between skills and passion. A balanced mix of creativity, vision and structure.