LINJA -a new international shoe brand- assigned New Design Associates the challenge to design both an innovative shoe as well as a matching business- and distribution strategy. New Design Associates then merged the distant worlds of orthopedic shoemakers, Italian shoe craftsmen and Dutch designers. Supported by a co-creation group of women. The result: a stylish high heel pump -handmade in Italy- which wears comfortably thanks to the invisible innovation. Including an innovative business model that connects online purchasing with offline experience in cooperation with selected high-end partner stores. The LINJA mission: to become the 'little black dress' in the shoe collection of every woman. Worldwide. New Design Associates is proud to be a strategic LINJA partner. Check out LINJA shoes.