Sometimes we do something outside of our focus. Just to help out someone or to stretch our minds a bit more. Example: recently we were asked by ADCN to develop their new Award, called the Lamp. A prestigious award in the world of Dutch Advertising, Design and Creativity.
The new Lamp should also reflect the dawn of a new era -ADCN celebrates its 50th anniversary this year- for the organization and sector as a whole. Time was very limited. Together with great partners we did it. Result: an Award which marks the quality and endeavours of each future winner. Yet another design classic with impact realized by New Design Associates.