INTERVIEW IN DUTCH AUDI MAGAZINE WITH SEROJ DE GRAAF

New Design Associates co-founder Seroj de Graaf talks in an interview in the Dutch Audi magazine about his passions, the plans of New Design Associates and of course about his flagship-design, the Amsterdam Canal Cufflinks. The cufflinks are on a quest to conquer the world. And, that is just the beginning, according to Seroj. 
Sorry, in Dutch only.